The Rise of E-commerce: Navigating the Digital Marketplace Revolution

In the past decade, the landscape of retail has undergone a seismic shift, with e-commerce emerging as a dominant force in consumer shopping habits. This transformation has not only reshaped the way businesses operate but has also redefined consumer expectations and experiences. The rise of e-commerce is a multifaceted phenomenon, driven by technological advancements, changing lifestyles, and the globalisation of markets. This article explores the factors contributing to the growth of e-commerce, its impact on traditional retail, and the future outlook of online shopping.